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Analytics. Now More Than Ever- The Future Just Isn’t What It Used to Be

10/14/2020 @ 14:00 - 15:00 EDT

Companies that adopt a “Quick Start Analytics” approach will find this move to be their primary driver of success – and survival – in the “Next Normal.”

Well the future just isn’t what it used to be. While Covid-19 hasn’t changed everything, it has changed enough.

Those fancy advanced analytics capabilities and predictive models you’ve operated your businesses on for years – with meaningful tuning, perhaps even for decades — are likely to no longer “fit” very well. The canvases upon which they were painted heretofore have changed so dramatically.

So it’s time to get scrappy.

Companies that are good at leveraging analytics and actionable data for early warning, and that can do so with SPEED, will have a massive competitive advantage in what is now – thanks to Covid-19 – our highly uncertain world. The truth is companies that are good at leveraging analytics and actionable small data with speed have always had the advantage. It’s just that now these advantages matter more than ever.

Companies can’t predict the future, but they can build analytics-driven organizations that will survive and flourish under just about any possible future.

This session provides a practical framework and a set of pragmatic next steps you can take to best inform decision making into the Next Normal. We will also discuss analytics in the context of compliance, ethics, security and risk particularly in light of the DOJ guidance.

Our guest speaker: Bill Hoffman is the CEO and Founder of Tradecraft Insights, a Customer Insights and Analytics Consultancy, a boutique consultancy focused on helping clients build their internal customer relationship management, personalization and data analytics capabilities. Bill is also the founder of Vetalytics, a pro bono effort focused on solving the problems facing US Military Veterans through analytics.

Bill served as U.S. Bank’s Chief Analytics Officer and Head of CRM with responsibility for CRM strategy, execution, and governance. He was Senior Vice President of Customer Insight & Strategy at Best Buy, where he created and led the Consumer Insights Unit.

He also served as Senior Expert in McKinsey & Company’s Strategy Practice, a Partner at The Gallup Organization, and in SVP Strategy roles for Bank of America, including leading the Mass Affluent segment strategy.

Hoffman began his career at the Central Intelligence Agency where he earned the Balkans Service Medal & two Exceptional Performance Awards; he also served in the United States Naval Reserve ending his tenure as a Lieutenant (Intel).

He is an alum of DePaul University, Georgetown University, and the University of Oxford and was selected for the Minneapolis/St. Paul “40 Under Forty” award in 2012.


14:00 - 15:00 EDT